In Bloom blossomed from a love of growing and arranging flowers sustainably without chemical and pesticides; being in nature; and an appreciation of colour and fragrance. It shares 4 acres of Soil Association certified organic land with Exeter Growers Co-operative who work together growing Organic vegetables in a Devon field 5 miles from Exeter.

The In Bloom team is Jenny Carter, Charlie Woods and Sharon Matthias and between them share over 20 years of experience in organic growing, floristry and teaching.

We grow over 100 different varieties from wild flowers, country garden favourites to more formal roses and dahlias. Most of our flowers attract a wide range of bee species and other pollinating insects so adding to the richness of wildlife diversity. Our low carbon and ‘eco’ approach involves using minimum tillage and ‘no dig’ growing methods, recycled packing and supplying local customers and businesses.

Our expertise, skills and creativity in both horticulture and floristry culminate in beautiful bouquets and flowers that reflect the seasonal flow and richness of nature.

Jenny Carter
Charlie Woods